Filed under: MINI,Convertible,Coupe
With its previous generation, Mini went for a maximalist strategy, expanding its lineup to include seven derivatives. But with the new generation, BMW's retro Anglo-Saxon brand is shifting gears to a "superhero strategy" focusing on core models with volume sales potential rather than small niches.Continue reading Mini phasing out Coupe, Roadster next year
Mini phasing out Coupe, Roadster next year originally appeared on Autoblog on Wed, 26 Nov 2014 15:30:00 EST. Please see our terms for use of feeds.
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